Baby Boomers and Their Retirement
The baby boomers are arriving on Cape Cod in large numbers - and in style. They are not choosing to retire in the traditional way, either. Instead, most are coming to reinvent themselves - combining work, community, family and the Cape's unique quality of life.
Cape Business is very excited to launch a multi-dimensional platform to help you understand this very valuable customer - and to effectively target them with your marketing message.
We held an exciting breakfast seminar on Friday, April 27, titled Marketing to the baby boomers, sponsored by Cape Cod Five Cents Savings Bank and the Cape Cod Chamber of Commerce. This event featured presentations by Kathey Hickey Fulham, CPA, and Glenn Ritt, editor and co-publisher of Cape Business.
To view or download their presentations, click here: Kathey Hickey Fulham * Glenn Ritt
We will be publishing our third Personal Finance edition in July: Baby Boomers and Their Retirement. It will appear not only in Cape Business magazine, but also be mailed to the 20,000 highest-assessed homes on Cape Cod, including primary addresses of second-homeowners.
The publication will focus on financial planning, legal issues, recreation, hobbies, second homes, health and fitness, travel and personal growth.
Cape Business is dedicated to making continuous inroads into the baby boomer market, which correlates well with the equally important second-home market. We look forward to building long-term relationships with your business as we learn, network and market together.
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