Reasons YOU should be on the World Wide Web
Cape Business offers up 15 of them, courtesty of Mikron Computer Consultants.
1. To establish a presence: If you're not on the Web, know that your competitors are or will be.
2. To network: What if you could pass out your business card to thousands, maybe millions of potential clients? A Web site will do that for you.
3. To make information available: What are your hours? What do you do? How can someone contact you? What methods of payment do you take? Where are you located?
4. To serve your customers: Give information and take requests without tying up your staff on the phone to take down the information?
5. To heighten public interest: You may not get publicity for your local store opening, but you can get your Web Page address widely publicized.
6. To sell things: Consider the Web to be a tool that allows you to communicate with your customer, which in turn helps you sell things.
7. To reach a highly desirable market: The demographic of the Web user is probably the highest mass-market demographic available.
8. To answer questions: Whoever answers the phones in your organization can tell you, their time is usually spent answering the same questions over and over again. Put that information on your site.
9. To open international markets: With a Web page, you can open up a dialogue with international markets as easily as with the company across the street.
10. To create 24-hour service: Web pages serve the client, customer and partner 24 hours a day, seven days a week. No overtime, either.
11. To make information current: Sometimes, information changes before it gets off the press. Electronic publishing changes with your needs.
12. To allow feedback: You pass out the brochure, the catalog, the booklet. But no sales, no calls, no leads. What went wrong? With a Web page, you can ask for feedback and get it instantaneously with no extra cost.
13. To test market services and products: For the cost of a page or two of Web programming you can have a crystal ball view as to where to position your product or service in the marketplace.
14. To reach the media: Every kind of business needs the exposure that the media can bring.
15. To reach the specialized market: With the 22 million and growing users of the Web, even the most narrowly defined interest group will be represented in large numbers.
16. To serve your local market: No matter your location, there are probably enough local customers with Web access to make it worth your while to consider Web marketing.
Source: Courtesy mikron Computer Consultants LLC
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