Marketing to Women
Cape Business recently held a special breakfast seminar featuring three presentations to assist you in marketing your services and products to the ever-growing women’s market on Cape Cod and beyond.
Speakers:
PATRICIA M. ANNINO, author of Women & Money and a partner in the Boston law firm of Prince, Lobel, Glovsky & Tye LLP, where she is chairman of the estate planning and tax group. She shared her research on women and money – and illuminated how she has directed her own practice toward women clients, including how she helps businesses across the nation tap into this lucrative market.
GERI DENTERLEIN, principal of Denterlein Worldwide in Boston, a public relations and strategic marketing company with clients ranging from Swedish retail giant IKEA to Century Bank. She provided hands-on advice on ways to reach women consumers and decision makers.
*To view or download a copy of Denterlein's presentation, click here.*
KATHEY HICKEY FULHAM, Osterville-based CPA and Master of Science in taxation. She presented a detailed portrait of women’s buying trends, preferences and habits – with a particular focus on the Cape and Southeastern Massachusetts market.
*To view or download a copy of Fulham's presentation, click here.*
This event was sponsored by: Best Buy, The Community Bank, Willy's Gym; and hosted by: Cape Business Publishing Group LLC and the Cape Cod Chamber of Commerce
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